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Marketing strategy :a decision-focused approach /

Walker, Orville C.

Marketing strategy :a decision-focused approach / Orville C. Walker, Jr., John W. Mullins,Mavondo Felix,John Gountas - Boston: McGraw-Hill Irwin, c2009. - xvii 414p. cm. ill 24cm

Includes index.

ISBN: 9780070131552

LCCN: 2012041227

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.W35 2009

Dewey Class. No.: 658.8/02

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