Marketing communications a European Perspective /

by Pelsmacker, Patrick de,
Additional authors: Geuens, Maggie, -- 1969- | Bergh, Joeri van den, -- 1971-
Edition statement:2nd ed Published by : Financial Times/Prentice Hall, (Harlow :) Physical details: xv, 578 p. : ill. ; 25 cm. ISBN:9780273685005).
Subject(s): Communication in marketing -- Europe. | Advertising.
Year: 2004 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.123.P45 2004 (Browse shelf (Opens below)) C.1 Available 7230/16
Total holds: 0
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HF5415.122.L68 1999 Services marketing : HF5415.123.B59 1999 marketing communications HF5415.123.C58 2010 Integrated advertising, promotion, and marketing communications / HF5415.123.P45 2004 Marketing communications a European Perspective / HF5415.126.B56 2001 Business marketing / HF5415.126.B56 2001 Business marketing / HF5415.126.H358 2007 Internet marketing & e-commerce /

Includes bibliographical references and indexes.

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