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Strategic brand management :building, measuring, and managing brand equity /

by Keller, Kevin Lane, Edition statement:4th ed. Published by : Pearson Education, (Boston :) Physical details: i, 590 p. : col. ill. ; 29 cm. ISBN:9780273779414.

Subject(s): Brand name products -- Management.

Year: 2013 Item type:

Book

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Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HD69.K45 2013 (Browse shelf (Opens below))	C.1	Available		7369/16
Riara University Library General stack	HD69.K45 2013 (Browse shelf (Opens below))	C.2	Available		8344/16

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Previous	HD69.G62 2009 Goal directed project management :effective techniques and strategies /	HD69.G62 2009 Goal directed project management :effective techniques and strategies /	HD69.K45 2003 Strategic brand management : building, measuring, and managing brand equity /	HD69.K45 2013 Strategic brand management :building, measuring, and managing brand equity /	HD69.K45 2013 Strategic brand management :building, measuring, and managing brand equity /	HD69.K597 2009 Contemporary project management :organize, plan, perform /	HD69.L46 1998 The Strategic partnering handbook/	Next

Includes bibliographical references and index.

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