Strategic brand management :building, measuring, and managing brand equity /
Keller, Kevin Lane,
Strategic brand management :building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson Education, c2013. - i, 590 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273779414
2012024141
Brand name products--Management.
HD69.K45 2013
658.8/27
Strategic brand management :building, measuring, and managing brand equity / Kevin Lane Keller. - 4th ed. - Boston : Pearson Education, c2013. - i, 590 p. : col. ill. ; 29 cm.
Includes bibliographical references and index.
9780273779414
2012024141
Brand name products--Management.
HD69.K45 2013
658.8/27