New products management /
Additional authors:
Di Benedetto, C. Anthony.
Series:
Irwin/McGraw-Hill series in marketing
Edition statement:6th ed.
Published by :
Irwin/McGraw-Hill,
(Boston :)
Physical details: xxv, 534 p. : ill. ; 24 cm.
ISBN:0070275521 (alk. paper).
Year: 2000
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.1.C72 2000 (Browse shelf (Opens below)) | C.1 | Available | 7419/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.T66 2010 Foundations of marketing / | HF5415.Z53 1995 Effective marketing :creating and keeping customers / | HF 5415.1.B4155 1995 Marketing principles & perspectives / | HF5415.1.C72 2000 New products management / | HF5415.1.H37 2004 Marketing mistakes and successes / | HF5415.12.C58 2002 Integrated advertising, promotion, and marketing communications / | HF5415.12.L68 1991 Services marketing / |
Includes bibliographical references and index.
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