New products management /

by Crawford, C. Merle
Additional authors: Di Benedetto, C. Anthony.
Series: Irwin/McGraw-Hill series in marketing Edition statement:6th ed. Published by : Irwin/McGraw-Hill, (Boston :) Physical details: xxv, 534 p. : ill. ; 24 cm. ISBN:0070275521 (alk. paper).
Subject(s): New products -- Management.
Year: 2000
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.1.C72 2000 (Browse shelf (Opens below)) C.1 Available 7419/16
Total holds: 0

Includes bibliographical references and index.

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