Sustainability marketing :a global perspective /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.B42887 2009 (Browse shelf (Opens below)) | C.1 | Available | 7150/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5414.M67 2010 Strategic marketing management | HF 5415 .A3234 2000 Marketing strategies for competitive advantage / | HF5415.A748 1993 Marketing :principles & strategy / | HF5415.B42887 2009 Sustainability marketing :a global perspective / | HF5415.B44113 1992 Marketing / | HF5415.B485 2008 Essentials of marketing / | HF5415.B48525 2006 Principles & practice of marketing / |
Includes bibliographical references and index.
Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.
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