Sustainability marketing :a global perspective /

by Belz, Frank-Martin.
Additional authors: Peattie, Ken.
Published by : John Wiley and Sons, (Chichester, West Sussex, U.K. ; | Hoboken, NJ :) Physical details: xiv, 292 p. : ill. ; 24 cm. ISBN:9780470519226 (pbk.).
Subject(s): Marketing | Sustainability.
Year: 2009 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.B42887 2009 (Browse shelf (Opens below)) C.1 Available 7150/16
Total holds: 0

Includes bibliographical references and index.

Marketing in the 21st century -- Framing sustainability marketing management -- Socio-ecological problems -- Consumer behaviour -- Sustainability marketing values and objectives -- Sustainability marketing strategies -- Customer solutions -- Communications -- Customer cost -- Convenience -- Sustainability marketing transformations -- Reframing sustainability marketing.

There are no comments on this title.

to post a comment.

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.