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Strategic brand management : building, measuring, and managing brand equity /

by Keller, Kevin Lane, Edition statement:2nd ed. Published by : Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xxvii, 788 p. : ill. ; 24 cm. ISBN:9780131105836.

Subject(s): Brand name products -- Management.

Year: 2003 Item type:

Book

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Current library	Call number	Copy number	Status	Date due	Barcode	Item holds
Riara University Library General stack	HD69.K45 2003 (Browse shelf (Opens below))	C.1	Available		8088/16

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Previous	HD69.G53 2009 Successful project management /	HD69.G62 2009 Goal directed project management :effective techniques and strategies /	HD69.G62 2009 Goal directed project management :effective techniques and strategies /	HD69.K45 2003 Strategic brand management : building, measuring, and managing brand equity /	HD69.K45 2013 Strategic brand management :building, measuring, and managing brand equity /	HD69.K45 2013 Strategic brand management :building, measuring, and managing brand equity /	HD69.K597 2009 Contemporary project management :organize, plan, perform /	Next

Includes bibliographical references and index.

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