Strategic brand management : building, measuring, and managing brand equity /
Keller, Kevin Lane, 1956-
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780131105836
2002025164
Brand name products--Management.
HD69.B7K45 2003
658.8/27
Strategic brand management : building, measuring, and managing brand equity / Kevin Lane Keller. - 2nd ed. - Upper Saddle River, N.J. : Prentice Hall, c2003. - xxvii, 788 p. : ill. ; 24 cm.
Includes bibliographical references and index.
9780131105836
2002025164
Brand name products--Management.
HD69.B7K45 2003
658.8/27