Essentials of marketing : a marketing strategy planning approach /

by Perreault, William D. Edition statement:12th ed. Published by : McGraw-Hill/Irwin, (New York :) Physical details: xxxix, 691 p. : ill. (some col.) ISBN:9780070172463.
Subject(s): Marketing.
Year: 2010 Item type: Book

Riara University Library,
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