Essentials of marketing : a marketing strategy planning approach /
Perreault, William D.
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. and Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, 2010. - xxxix, 691 p. : ill. (some col.)
Includes bibliographical references and indexes.
9780070172463
2009031814
Marketing.
HF5415.P47 2010
Essentials of marketing : a marketing strategy planning approach / William D. Perreault, Jr., Joseph P. Cannon, E. and Jerome McCarthy. - 12th ed. - New York : McGraw-Hill/Irwin, 2010. - xxxix, 691 p. : ill. (some col.)
Includes bibliographical references and indexes.
9780070172463
2009031814
Marketing.
HF5415.P47 2010