Integrated advertising, promotion, and marketing communications /
Additional authors:
Baack, Donald.
Published by :
Prentice Hall,
(Upper Saddle River, N.J. :)
Physical details: xxvi, 638 p. : ill. (chiefly col.) ; 28 cm.
ISBN:9780130175786.
Year: 2002
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.12.C58 2002 (Browse shelf (Opens below)) | C.1 | Available | 8226/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF 5415.1.B4155 1995 Marketing principles & perspectives / | HF5415.1.C72 2000 New products management / | HF5415.1.H37 2004 Marketing mistakes and successes / | HF5415.12.C58 2002 Integrated advertising, promotion, and marketing communications / | HF5415.12.L68 1991 Services marketing / | HF5415.12.L68 1991 Services marketing / | HF5415.12.P48 2000 Understanding marketing : a European casebook / |
Includes bibliographical references and index.
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