Integrated advertising, promotion, and marketing communications /
Clow, Kenneth E.
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxvi, 638 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780130175786
2008043641
Communication in marketing.
Advertising.
HF5415.12.C58 2002
659.1
Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxvi, 638 p. : ill. (chiefly col.) ; 28 cm.
Includes bibliographical references and index.
9780130175786
2008043641
Communication in marketing.
Advertising.
HF5415.12.C58 2002
659.1