Business marketing management : a strategic view of industrial and organizational markets /
Additional authors:
Speh, Thomas W.
Edition statement:8th ed.
Published by :
Thomson/South-Western,
(Mason, Ohio :)
Physical details: xxx, 714 p. : ill. ; 27 cm.
ISBN:9780324190434.
Year: 2004
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.H87 2004 (Browse shelf (Opens below)) | C.1 | Available | 7068/16 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.D83 2007 Marketing management : | HF 5415.13 .G48 1983 Marketing; Business handbooks / | HF5415.13.G74 2015 Marketing | HF5415.13.H87 2004 Business marketing management : a strategic view of industrial and organizational markets / | HF5415.13.H87 2013 Business marketing management : B2B / | HF5415.13.J35 2000 Marketing planning & strategy / | HF5415.13.K64 1991 Marketing management : |
Previously published by Harcourt College Publishers, 2001.
Includes bibliographical references and index.
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