Business marketing management : a strategic view of industrial and organizational markets /

by Hutt, Michael D.
Additional authors: Speh, Thomas W.
Edition statement:8th ed. Published by : Thomson/South-Western, (Mason, Ohio :) Physical details: xxx, 714 p. : ill. ; 27 cm. ISBN:9780324190434.
Subject(s): Industrial marketing -- Management -- Case studies.
Year: 2004
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.H87 2004 (Browse shelf (Opens below)) C.1 Available 7068/16
Total holds: 0

Previously published by Harcourt College Publishers, 2001.

Includes bibliographical references and index.

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