Essentials of marketing research /
Additional authors:
Hair, Joseph F.
Edition statement:2nd ed.
Published by :
McGraw-Hill Irwin,
(New York, NY :)
Physical details: xvii, 398 p. : ill.
ISBN:9780071220286.
Subject(s):
Marketing research.
Year: 2010
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.2.E87 2010 (Browse shelf (Opens below)) | C.1 | Available | 2633/11 | ||
| Riara University Library General stack | HF5415.2.E87 2010 (Browse shelf (Opens below)) | C.2 | Available | 2635/11 | ||
| Riara University Library General stack | HF5415.2.E87 2010 (Browse shelf (Opens below)) | C.3 | Available | 2634/11 |
Total holds: 0
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| No cover image available | No cover image available | |||||||
| HF5351.I58 1996 Introduction to business: a Kenyan perspective / | HF5351.I58 1996 Introduction to business: a Kenyan perspective / | HF5415.2.E87 2010 Essentials of marketing research / | HF5415.2.E87 2010 Essentials of marketing research / | HF5415.2.E87 2010 Essentials of marketing research / | HF5415.55.R63 2001 Customer relationship management : how to turn a good business into a great one! / | HF5415.55.R63 2001 Customer relationship management : how to turn a good business into a great one! / |
Includes bibliographical references and index.
The role and value of marketing research information-- Designing he marketing research project-- Gathering and collecting data-- Data presentation, analysis, and reporting the results
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