Essentials of marketing research /
Essentials of marketing research /
Joseph F. Hair, Jr. ... [et al.].
- 2nd ed.
- New York, NY : McGraw-Hill Irwin, 2010.
- xvii, 398 p. : ill.
Includes bibliographical references and index.
The role and value of marketing research information-- Designing he marketing research project-- Gathering and collecting data-- Data presentation, analysis, and reporting the results
9780071220286
2009037488
GBA993961 bnb
015380051 Uk
Marketing research.
HF5415.2.E87 2010
Includes bibliographical references and index.
The role and value of marketing research information-- Designing he marketing research project-- Gathering and collecting data-- Data presentation, analysis, and reporting the results
9780071220286
2009037488
GBA993961 bnb
015380051 Uk
Marketing research.
HF5415.2.E87 2010