Customer relationship management : how to turn a good business into a great one! /

by Roberts-Phelps, Graham. Published by : Hawksmere, (London :) Physical details: 230 p. : ill. ISBN:9781854181190. Year: 2001 Item type: Book

Customer relationship management demystefied-- Why do customers defect?-- The economics of customer care-- Defining customer service exellence-- Achieving service excellence-- Managing the customer satisfaction-- Customer focused selling and marketing skills-- Connecting with customers in the digital age--The ten keys to outstanding customer service-- Worksheet, excercises and action plan

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