Marketing :a strategic Approach /

by McColl-Kennedy. J. R.
Additional authors: Kiel, G C
Edition statement:Beta Edition Published by : Nelson Thomson Learning (Australia :) Physical details: xiv, 913 p. : ill. (chiefly col.) ; 29 cm. ISBN:9780131273122; 0136102433.
Subject(s): Marketing.
Year: 2000 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.K625 1999 (Browse shelf (Opens below)) C.1 Available 7284
Total holds: 0

Includes bibliographical references and index.

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