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Marketing :a strategic Approach /

McColl-Kennedy. J. R.

Marketing :a strategic Approach / J R McColl-Kennedy & G C Kiel - Beta Edition - Australia : Nelson Thomson Learning c2000. - xiv, 913 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780131273122 0136102433

LCCN: 2009046409

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.K625 1999

Dewey Class. No.: 658.8

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