Promotion and integrated marketing communications /
Published by : South-Western Thomson Learning, (Cincinnati, Ohio :) Physical details: xxxix, 582 p. : ill. (some col.) ; 29 cm. ISBN:0324062532 (core text with Info Trac); 0324125682 (core text only). Year: 2002 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5837.S45 2002 (Browse shelf (Opens below)) | C.1 | Available | 7333/16 |
Total holds: 0
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| HF 5823. B387 2004 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion :an integrated marketing communications perspective / | HF5837.A38 2000 Advertising campaign strategy: a guide to marketing communication plans / | HF5837.S45 2002 Promotion and integrated marketing communications / | HF6146.J87 2022 Integrated marketing communication : advertising and promotion in a digital world / | HF6146.J87 2022 Integrated marketing communication : advertising and promotion in a digital world / | HG173.M33 2010 Financial institutions and markets / |
Includes bibliographical references and indexes.
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