Introduction to electronic commerce /
Edition statement:2nd ed. Published by : Pearson/Prentice Hall, (Upper Saddle River, NJ :) Physical details: xlii, 495 p. : ill. ; 26 cm. ISBN:9780136109235 (pbk.); 0136109233 (pbk.).
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5548.32.T87 2009 (Browse shelf (Opens below)) | C.1 | Available | 7100/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5548.32.T55 1999 Electronic commerce :strategies and models for business-to-business trading / | HF5548.32.T87 2004 Electronic commerce : A managerial perspective | HF5548.32.T87 2006 Electronic commerce 2006 :A managerial perspective / | HF5548.32.T87 2009 Introduction to electronic commerce / | HF5548.32.T87 2011 Introduction to electronic commerce / | HF5548.32.T87 2011 Introduction to electronic commerce / | HF5548.32.T87 2012 Electronic Commerce 2012: A managerial and social networks perspective / |
Prev. ed. published under author: Efraim Turban.
Includes bibliographical references and index.
Overview of electronic commerce -- E-marketplaces : strictures and mechanisms -- Retailing in electronic commerce : products and services -- Online consumer behavior, market research, and advertising -- B2B E-commerce -- Innovative systems : from E-government and E-learning and C2C commerce -- The web 2.0 environment and social networks -- Mobile computing and commerce -- EC security and fraud protection -- Electronic payment systems, order fulfillment, and other services -- E-commerce strategy and implementation : globalization, SMEs, regulatory and ethical issues -- Launching a successful online business and EC projects.
There are no comments on this title.