Marketing strategy /

by Ferrell, O. C.
Additional authors: Hartline, Michael D. | Lucas, George H.
Edition statement:2nd ed. Published by : Harcourt College Publishers, (Fort Worth :) Physical details: xxvi, 469 p. : ill. ; 26 cm. ISBN:0030321034.
Subject(s): Marketing -- Management. | Marketing -- Management -- Case studies.
Year: 2002
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.M35 2002 (Browse shelf (Opens below)) C.1 Available 7915/16
Total holds: 0
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HF5415.13.M255 2016 Marketing plans :how to prepare them, how to profit from them / HF5415.13.M33 2005 Marketing HF5415.13.M3447 1995 Marketing and entrepreneurship in SMEs : an innovative approach / HF5415.13.M35 2002 Marketing strategy / HF5415.13.M352 2012 Marketing management / HF5415.13.M352 2012 Marketing management / HF5415.13.M352 2012 Marketing management /

Previous ed. published under title.

Includes bibliographical references and index.

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