Marketing strategy /
Ferrell, O. C.
Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd ed. - Fort Worth : Harcourt College Publishers, c2002. - xxvi, 469 p. : ill. ; 26 cm.
Previous ed. published under title.
Includes bibliographical references and index.
0030321034
2001089968
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13.M35 2002
658.8
Marketing strategy / O.C. Ferrell, Michael D. Hartline, George H. Lucas. - 2nd ed. - Fort Worth : Harcourt College Publishers, c2002. - xxvi, 469 p. : ill. ; 26 cm.
Previous ed. published under title.
Includes bibliographical references and index.
0030321034
2001089968
Marketing--Management.
Marketing--Management--Case studies.
HF5415.13.M35 2002
658.8