Advertising and promotion :an integrated marketing communications perspective /
Additional authors:
Belch, Michael A.
Edition statement:7th ed.
Published by :
McGraw-Hill Irwin,
(Boston :)
Physical details: xxvi, 820 p. : col. ill. ; 29 cm.
ISBN:0073101265 (alk. paper); 9780073101262.
Year: 2007
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5823.B387 2007 (Browse shelf (Opens below)) | C.1 | Available | 6911/16 |
Total holds: 0
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| HF5821 .B62 1999 Contemporary advertising / | HF5823.A168 2012 Advertising and reality :a global study of representation and content / | HF 5823. B387 2004 Advertising and promotion : | HF5823.B387 2007 Advertising and promotion :an integrated marketing communications perspective / | HF5837.A38 2000 Advertising campaign strategy: a guide to marketing communication plans / | HF5837.S45 2002 Promotion and integrated marketing communications / | HF6146.J87 2022 Integrated marketing communication : advertising and promotion in a digital world / |
Includes bibliographical references (p. 763-789) and indexes.
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