International marketing and export management /
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF1416.I617 2011 (Browse shelf (Opens below)) | C.1 | Available | 7779/16 | ||
| Riara University Library General stack | HF1416.I617 2011 (Browse shelf (Opens below)) | C.2 | Available | 8157/16 |
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF1416.I617 1994 International marketing and export management / | HF1416.I617 2008 International marketing and export management / | HF1416.I617 2011 International marketing and export management / | HF1416.I617 2011 International marketing and export management / | HF1416.J35 1993 International marketing management / | HF1416.J63 2003 Global marketing :foreign entry, local marketing & global management / | HF 1416 .K 433 2000 Global marketing / |
Includes bibliographical references and index.
International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.
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