International marketing and export management /

by Albaum, Gerald S.
Additional authors: Duerr, Edwin.
Edition statement:7th ed. Published by : Financial Times Prentice Hall, (Harlow, England ; | New York :) Physical details: xxxi, 990 p. : ill. (chiefly col.), col. map ; 25 cm. ISBN:9780273743880 (pbk.); 0273743880 (pbk.).
Subject(s): Export marketing -- Management.
Year: 2011 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF1416.I617 2011 (Browse shelf (Opens below)) C.1 Available 7779/16
Riara University Library
General stack 		HF1416.I617 2011 (Browse shelf (Opens below)) C.2 Available 8157/16
Total holds: 0

Includes bibliographical references and index.

International marketing and exporting -- Bases of international marketing -- The international environment : culture; economic, forces; and competition -- The international environment : government, political and legal forces -- Market selection : definition and strategies -- Information for international market(ing) decisions -- Market entry strategies -- Export entry modes -- Nonexport entry modes -- Product decisions -- Pricing decisions -- Financing and methods of payment -- Promotion and marketing communication -- Supply chain management/logistics and handling export orders -- Organization of international marketing activities.

There are no comments on this title.

to post a comment.

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.