Key customers :how to manage them profitably /

by McDonald, Malcolm. Published by : Butterworth-Heinemann, (Oxford ; | Boston :) Physical details: xxii, 320 p. : ill. ; 25 cm. ISBN:0750646152 (alk. paper). Year: 2000 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5438.8.K48M353 2000 (Browse shelf (Opens below)) C.1 Available 7504/16
Total holds: 0

"Published in association with the Chartered Institute of Marketing."

Includes bibliographical references and index.

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