Strategic market creation :a new perspective on marketing and innovation management /
Published by : Wiley, (Chichester [England] ; | Hoboken, NJ :) Physical details: xxiv, 439 p. : ill. ; 25 cm. ISBN:9780470725092 (hbk.); 9780470694275 (pbk.). Year: 2008 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.S8774 2008 (Browse shelf (Opens below)) | C.1 | Available | 7127/16 |
Total holds: 0
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| HF5415.13.M369183 1989 Marketing plans :how to prepare them, how to use them / | HF5415.13.M369184 2003 Strategic marketing planning / | HF5415.13.M36919 1993 Retail marketing plans :how to prepare them, how to use them / | HF5415.13.S8774 2008 Strategic market creation :a new perspective on marketing and innovation management / | HF5415.13.U735 2004 Digital marketing strategy :text and cases / | HF5415.13. V563 2004 Strategic Marketing management | HF5415.13 .W249 1992 Marketing Strategy: planning and implementation |
Includes bibliographical references and index.
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