Strategic market creation :a new perspective on marketing and innovation management /

Additional authors: Tollin, Karin. | Carù, Antonella.
Published by : Wiley, (Chichester [England] ; | Hoboken, NJ :) Physical details: xxiv, 439 p. : ill. ; 25 cm. ISBN:9780470725092 (hbk.); 9780470694275 (pbk.).
Subject(s): Marketing -- Management. | Product management.
Year: 2008 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.13.S8774 2008 (Browse shelf (Opens below)) C.1 Available 7127/16
Total holds: 0

Includes bibliographical references and index.

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