Marketing :an introduction /

by Armstrong, Gary
Additional authors: Kotler, Philip.
Edition statement:7th ed. Published by : Prentice Hall, (Boston :) Physical details: xxviii, 541 p. : ill. (chiefly col.) ; 29 cm. ISBN:9780131273122; 0136102433.
Subject(s): Marketing.
Year: 2005 Item type: Book
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Includes bibliographical references and index.

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