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Marketing :an introduction /

Armstrong, Gary

Marketing :an introduction / Gary Armstrong, Philip Kotler. - 7th ed. - Boston : Prentice Hall, c2005. - xxviii, 541 p. : ill. (chiefly col.) ; 29 cm.

Includes bibliographical references and index.

ISBN: 9780131273122 0136102433

LCCN: 2009046409

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415.K625 2005

Dewey Class. No.: 658.8

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