Essentials of marketing /
Edition statement:7th ed. Published by : South-Western Cengage Learning, (Australia ; | Mason, Ohio :) Physical details: xxiii, 648 p. : col. ill. ; 28 cm. ISBN:9780538478342 (pbk); 0538478349 (pbk). Year: 2012 Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.L2623 2012 (Browse shelf (Opens below)) | C.1 | Available | 5826/15 |
Total holds: 0
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| HF5415.K636 2018 Principles of marketing / | HF5415.K636 2024 Principles of marketing / | HF5415.K636 2024 Principles of marketing / | HF5415.L2623 2012 Essentials of marketing / | HF5415.L475 2012 Marketing : defined, explained, applied / | HF5415.M224 2003 Marketing :a complete guide / | HF5415.M296 2009 Marketing : an introduction / |
Previous ed.: 2009.
Includes bibliographical references (p. 612-624) and index.
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