Essentials of marketing /

by Lamb, Charles W.
Additional authors: Hair, Joseph F. | McDaniel, Carl D.
Edition statement:7th ed. Published by : South-Western Cengage Learning, (Australia ; | Mason, Ohio :) Physical details: xxiii, 648 p. : col. ill. ; 28 cm. ISBN:9780538478342 (pbk); 0538478349 (pbk).
Subject(s): Marketing. | Marketing -- Management.
Year: 2012 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.L2623 2012 (Browse shelf (Opens below)) C.1 Available 5826/15
Total holds: 0

Previous ed.: 2009.

Includes bibliographical references (p. 612-624) and index.

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