Marketing : an introduction /

by Armstrong, Gary
Additional authors: Kotler, Philip.
Edition statement:8th ed. Published by : Pearson Prentice Hall, (Upper Saddle River, N.J. :) Physical details: p. cm. ISBN:0131865919 (alk. paper).
Subject(s): Marketing.
Year: 2006
Online resources:
Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5415.K625 2006 (Browse shelf (Opens below)) C.1 Available 5829/15
Total holds: 0

Kotler's name appears first on the earlier ed.

Includes bibliographical references and index.

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