Marketing : an introduction /
Armstrong, Gary
Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - p. cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
0131865919 (alk. paper)
2005027193
Marketing.
HF5415.K625 2006
658.8
Marketing : an introduction / Gary Armstrong & Phil Kotler. - 8th ed. - Upper Saddle River, N.J. : Pearson Prentice Hall, 2006. - p. cm.
Kotler's name appears first on the earlier ed.
Includes bibliographical references and index.
0131865919 (alk. paper)
2005027193
Marketing.
HF5415.K625 2006
658.8