Digital marketing strategy :text and cases /
Published by : Pearson Prentice Hall, (Upper Saddle River, N.J. :) Physical details: xvii, 195 p. : ill. ; 25 cm. ISBN:0131831771.
Subject(s):
Marketing
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Management.
|
Electronic commerce
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Management.
|
Internet marketing.
|
Consumer behavior.
|
Strategic planning.
Year: 2004
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.13.U735 2004 (Browse shelf (Opens below)) | C.1 | Available | 5891/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.13.M369184 2003 Strategic marketing planning / | HF5415.13.M36919 1993 Retail marketing plans :how to prepare them, how to use them / | HF5415.13.S8774 2008 Strategic market creation :a new perspective on marketing and innovation management / | HF5415.13.U735 2004 Digital marketing strategy :text and cases / | HF5415.13. V563 2004 Strategic Marketing management | HF5415.13 .W249 1992 Marketing Strategy: planning and implementation | HF5415.13.W35 2009 Marketing strategy :a decision-focused approach / |
Includes bibliographical references and index.
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