Digital marketing strategy :text and cases /
Urban, Glen L.
Digital marketing strategy :text and cases / Glen L. Urban. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xvii, 195 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0131831771
2003048729
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumer behavior.
Strategic planning.
HF5415.13.U735 2004
658.8/4
Digital marketing strategy :text and cases / Glen L. Urban. - Upper Saddle River, N.J. : Pearson Prentice Hall, c2004. - xvii, 195 p. : ill. ; 25 cm.
Includes bibliographical references and index.
0131831771
2003048729
Marketing--Management.
Electronic commerce--Management.
Internet marketing.
Consumer behavior.
Strategic planning.
HF5415.13.U735 2004
658.8/4