Marketing management /

by Dickson, Peter R. Series: The Dryden Press series in marketing Edition statement:2nd ed. Published by : Dryden Press (Fort Worth :) Physical details: xxxiv, 813 p. : col. ill. ; 27 cm. ISBN:0030177421.
Subject(s): Marketing -- Management.
Year: 1997 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
HF5415.13.D48 1997 (Browse shelf (Opens below)) C.1 Available 5793/15
Total holds: 0
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HF5415.13.C95 2001 Marketing management / HF5415.13.D32 2000 Marketing management :text and cases / HF5415.13.D48 1994 Marketing management / HF5415.13.D48 1997 Marketing management / HF5415.13.D83 2007 Marketing management : HF 5415.13 .G48 1983 Marketing; Business handbooks / HF5415.13.G74 2015 Marketing

Includes bibliographical references and indexes.

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