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Marketing management /

Dickson, Peter R.

Marketing management / Peter R. Dickson. - 2nd ed. - Fort Worth : Dryden Press c1997. - xxxiv, 813 p. : col. ill. ; 27 cm. - The Dryden Press series in marketing .

Includes bibliographical references and indexes.

ISBN: 0030177421

LCCN: 96083162

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13.D48 1997

Dewey Class. No.: 658.8

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