Consumer behavior : concepts and applications /

by Loudon, David L.
Additional authors: Della Bitta, Albert J.
Series: McGraw-Hill series in marketing Edition statement:4th ed. Published by : McGraw-Hill, (New York :) Physical details: xxiii, 788 p. : ill. (some col.) ; 27 cm. ISBN:0070387672.
Subject(s): Consumer behavior. | Consumer behavior -- United States -- Case studies.
Year: 1993 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		HF5415.32.L677 1993 (Browse shelf (Opens below)) C.1 Available 5777/15
Total holds: 0

Includes bibliographical references (p. 733-782) and index.

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