Consumer behavior : concepts and applications / (Record no. 1740)

000 -LEADER
fixed length control field 01057pam a2200313 a 4500
001 - CONTROL NUMBER
control field 1088353
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150504120510.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 920728s1993 nyua b 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 92027875
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0070387672
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
043 ## - GEOGRAPHIC AREA CODE
Geographic area code n-us---
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.32.L677 1993
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/34
Edition number 20
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Loudon, David L.
245 10 - TITLE STATEMENT
Title Consumer behavior : concepts and applications /
Statement of responsibility, etc David L. Loudon, Albert J. Della Bitta.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc New York :
Name of publisher, distributor, etc McGraw-Hill,
Date of publication, distribution, etc c1993.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 788 p. :
Other physical details ill. (some col.) ;
Dimensions 27 cm.
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill series in marketing
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (p. 733-782) and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Consumer behavior
Geographic subdivision United States
General subdivision Case studies.
700 2# - ADDED ENTRY--PERSONAL NAME
Personal name Della Bitta, Albert J.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
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c orignew
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g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Full call number Barcode Date last seen Copy number Price effective from Koha item type
          Riara University Library Riara University Library General stack 04/05/2015   HF5415.32.L677 1993 5777/15 04/05/2015 C.1 04/05/2015 Book

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.