Understanding marketing : a European casebook /
Published by : Wiley, (Chichester ; | New York :) Physical details: xviii, 214 p. : ill. ; 23 cm. ISBN:047186093X. Year: 2000Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.12.P48 2000 (Browse shelf (Opens below)) | C.1 | Available | 5724/15 |
Total holds: 0
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| HF5415.12.C58 2002 Integrated advertising, promotion, and marketing communications / | HF5415.12.L68 1991 Services marketing / | HF5415.12.L68 1991 Services marketing / | HF5415.12.P48 2000 Understanding marketing : a European casebook / | HF5415.12.S75 2001 Marketing channels / | HF5415.12.S77 2003 E-marketing : | HF5415.122.L68 1999 Services marketing : |
Includes bibliographical references and index.
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