Direct and interactive marketing /
Additional authors:
West, Douglas C.
Published by :
Oxford University Press,
(Oxford [England] ; | New York :)
Physical details: xxiii, 460 p. : ill. ; 25 cm.
ISBN:0198782535 (pbk. : alk. paper).
Year: 2001
Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF5415.S235 2001 (Browse shelf (Opens below)) | C.1 | Available | 5756/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.R3217 2004 Marketing strategies :a twenty-first century approach / | HF5415.R59 2004 Marketing : A Practical Approach / | HF5415.R84 2003 Cross-cultural marketing / | HF5415.S235 2001 Direct and interactive marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.T66 2010 Foundations of marketing / |
Includes bibliographical references and index.
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