Mass communication theory : foundations, ferment, and future /

by Baran, Stanley J.,
Additional authors: Davis, Dennis K., -- author.
Series: Cengage series in mass communication and journalism Edition statement:7th. ed. Published by : Cenage Learning (Australia) Physical details: xxi, 408 pages ; 24 cm. ISBN:9781285052076 (pbk.); 1285052072 (pbk.).
Subject(s): Mass media -- Philosophy.
Year: 2015 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack
P90.B285 2015 (Browse shelf (Opens below)) C.1 Available 5709/15
Riara University Library
General stack
P90.B285 2015 (Browse shelf (Opens below)) C.2 Lost 5710/15
Riara University Library
General stack
P90.B285 2015 (Browse shelf (Opens below)) C.3 Checked out 02/08/2023 5711/15
Total holds: 0

Includes bibliographical references (pages 371-396) and index.

Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.

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