Mass communication theory : foundations, ferment, and future / (Record no. 1662)

000 -LEADER
fixed length control field 01929cam a22003737i 4500
001 - CONTROL NUMBER
control field 17867919
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20150420124153.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 130828t20152015ctu 001 0 eng d
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2013949097
015 ## - NATIONAL BIBLIOGRAPHY NUMBER
National bibliography number GBB3A5919
Source bnb
016 7# - NATIONAL BIBLIOGRAPHIC AGENCY CONTROL NUMBER
Record control number 016547531
Source Uk
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 9781285052076 (pbk.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 1285052072 (pbk.)
035 ## - SYSTEM CONTROL NUMBER
System control number (OCoLC)ocn864086749
040 ## - CATALOGING SOURCE
Original cataloging agency UKMGB
Language of cataloging eng
Transcribing agency UKMGB
Description conventions rda
Modifying agency OCLCO
-- YDXCP
-- BTCTA
-- XII
-- OCLCO
-- OCLCF
-- DLC
042 ## - AUTHENTICATION CODE
Authentication code lccopycat
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number P90.B285 2015
082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 302.2301
Edition number 23
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Baran, Stanley J.,
Relator term author.
245 10 - TITLE STATEMENT
Title Mass communication theory : foundations, ferment, and future /
Statement of responsibility, etc Stanley J. Baran, Dennis K. Davis.
250 ## - EDITION STATEMENT
Edition statement 7th. ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc Australia
Name of publisher, distributor, etc Cenage Learning
Date of publication, distribution, etc 2015
300 ## - PHYSICAL DESCRIPTION
Extent xxi, 408 pages ;
Dimensions 24 cm.
490 1# - SERIES STATEMENT
Series statement Cengage series in mass communication and journalism
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc Includes bibliographical references (pages 371-396) and index.
505 0# - FORMATTED CONTENTS NOTE
Formatted contents note Understanding and evaluating mass communication theory -- Establishing the terms of the debate over media : the first trend in media theory--mass society and propaganda theories -- Normative theories of mass communication -- The media-effects trend -- The emergence of the critical cultural trend in North America -- Theories of media and human development : children and adolescents -- Audience theories : uses and reception -- Theories of media cognition and information processing -- Theories of the effect of media on society -- Media and culture theories : meaning-making in the social world -- The future of media theory and research.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element Mass media
General subdivision Philosophy.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Davis, Dennis K.,
Relator term author.
830 #0 - SERIES ADDED ENTRY--UNIFORM TITLE
Uniform title Cengage series in mass communication and journalism.
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c copycat
d 2
e ncip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Book
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Total Checkouts Total Renewals Full call number Barcode Date last seen Date checked out Copy number Price effective from Koha item type Checked out
          Riara University Library Riara University Library General stack 20/04/2015 23 2 P90.B285 2015 5709/15 09/04/2024 03/04/2024 C.1 20/04/2015 Book  
  Lost       Riara University Library Riara University Library General stack 20/04/2015 10 2 P90.B285 2015 5710/15 22/11/2018 22/11/2018 C.2 20/04/2015 Book  
          Riara University Library Riara University Library General stack 20/04/2015 30 3 P90.B285 2015 5711/15 17/07/2023 17/07/2023 C.3 20/04/2015 Book 02/08/2023

Riara University Library,
P.O. Box 49940-00100,
Nairobi, Kenya.