Marketing principles & perspectives /
Series: Irwin/McGraw-Hill series in marketing Published by : Irwin/McGraw-Hill, (Boston, Mass. :) Physical details: xxxvi, 630p. : ill. (some col.), col. maps ; 29 cm. ISBN:0256218978 (alk. paper). Year: 1995Online resources:
Item type:
Book
| Current library | Call number | Copy number | Status | Date due | Barcode | Item holds |
|---|---|---|---|---|---|---|
| Riara University Library General stack | HF 5415.1.B4155 1995 (Browse shelf (Opens below)) | C.1 | Available | 5687/15 |
Total holds: 0
Browsing Riara University Library shelves, Shelving location: General stack Close shelf browser (Hides shelf browser)
| HF5415.T66 2010 Foundations of marketing / | HF5415.T66 2010 Foundations of marketing / | HF5415.Z53 1995 Effective marketing :creating and keeping customers / | HF 5415.1.B4155 1995 Marketing principles & perspectives / | HF5415.1.C72 2000 New products management / | HF5415.1.H37 2004 Marketing mistakes and successes / | HF5415.12.C58 2002 Integrated advertising, promotion, and marketing communications / |
Includes bibliographical references (p. 573-589) and indexes.
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