Succeeding at social enterprise :hard-won lessons for nonprofits and social entrepreneurs /

Includes index.

Aligning mission and a social venture / Keith B. Artin -- Doing good versus doing well / Kevin Lynch and Julius Walls Jr. -- Business planning for enduring social impact / Andrew Wolk -- Aligning staff and board around a venture / Wendy K. Baumann and Julann Jatczak -- The life cycle of social enterprise financing / Jeannine Jacokes and Jennifer Pryce -- Product or service development / Mark J. Loranger -- Image, advertising, and communications / Martin Schwartz -- Generating sales through great customer service / Martin Schwartz -- Advocacy and social enterprise / Charles King -- Innovation and technology strategies / Sean Milliken ... [et al.] -- Building a performance measurement system : using data to accelerate social impact / Andrew Wolk -- Value versus waste / Kevin Lynch and Julius Walls Jr. -- Good board governance is a good business practice / Sonia Pouyat -- Leading change / Deborah Alvarez-Rodriguez -- Leadership succession / Jim Schorr -- Scaling back or shutting down the venture / Gerry Higgins and James Finnie.