Marketing for hospitality and tourism /

by Kotler, Philip.
Additional authors: Bowen, John -- (John T.), -- 1948- | Makens, James C.
Edition statement:2nd ed. Published by : Prentice Hall, (Upper Saddle River, NJ :) Physical details: xv, 800 p. : col. ill. ; 26 cm. ISBN:0130807958.
Subject(s): Hospitality industry -- Marketing. | Tourism -- Marketing.
Year: 1999 Item type: Book
Current library Call number Copy number Status Date due Barcode Item holds
Riara University Library
General stack 		TX911.3.M3K6 1999 (Browse shelf (Opens below)) C.1 Available 5383/15
Total holds: 0

Includes bibliographical references and index.

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